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Edit Business | Citrus95.3 and The Fox 96.7
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About General Sales Manager at Citrus 95.3 and The Fox 96.7 Story What is the power of Radio? The medium with the greatest reach and the most passionate and loyal listeners across multiple platforms. Ease in which it delivers an advertiser’s message to many people. Radio plans are targetable (by demo, lifestyle and geography) to assure the right people are exposed to the advertiser’s message with little waste. Millions of followers (or in today’s language "likes") to the original "social network" that may be leveraged by advertisers. Digital capabilities that continue to evolve offer interactive opportunities to complement and enhance an advertiser’s campaign and reach consumers using multiple touch points. An environment that delivers consumers who are engaged and passionate about the content. Radio continues to be the #1 source of music discovery despite the numerous audio options that exist today. Radio has a "multiplier effect" on other media, increasing recall of TV, newspaper, and Internet ads. Messages are heard when and where consumers are ready to buy or shop and Radio has been proven to drive consumers to advertisers’ web sites. Databases of loyal listeners offer a treasure-trove of insights into local consumer behavior. Radio stimulates emotion-filled images within the listener’s own mind - voices, music, sound effects, recall of video images. No matter how small or large the advertiser, Radio allows creativity for any brand to create a unique identity that consumers will remember and share with their network of friends and family. Affordable production allows tailoring ads for compatibility to various formats, increasing appeal to listeners. Radio advertisers can adapt quickly to changes in their own situations and marketplace to make sure their dollars are effectively utilized. Radio is less expensive to buy than most major media, allowing advertisers to afford maximum reach and effective frequency.
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