Georgi & Willow

About

Georgi & Willow - An Act of Goodwill

Story

Georgi & Willow is a 100% nonprofit re-sale boutique. Georgi & Willow is a place where people make a purchase with a purpose, and where people love to shop, and people shop to give.

Who are Willow and Georgi? Willow and Georgi are fictional characters based on celebrated Marin county archetypes.
"Georgi" is sophisticated and well-traveled, with a dressy personal style from heels to nails that makes other women just a tad jealous. Then they get to know her, and find that Georgi has a big heart when it comes to helping others. She thinks everyone deserves a chance to be great, and wants to help them get there.

"Willow" is that natural, practical gal who pulls her hair back in a ponytail, skips the nail salon, and would rather be hiking on Tam. She believes passionately in protecting the earth and likes to dispense free advice to her friends about how to lead more sustainable lives. Showing people the beauty of re-using stylish stuff makes Willow break into a big smile.

No longer needing their mothers’ permission, these girlhood friends have decided at long last to open a store that puts their beliefs about helping people and the planet into practice.