Veritas Strength

About

www.veritasstrength.com

Story

Why Veritas? Results.

Mission

We are not a group exercise class or a boot camp facility.

We’re trying to get you fit for life. In order to do this, you will work with your personal coach and complete 10 to 20 one-on-one or two-on-one personal training sessions that will properly prepare you for the demands of group classes.

During this time, and even upon graduation, you and your coach will constantly monitor your fitness rating through our data entry system - The Pocket Coach – and graduation to classes will be based on our physical Benchmarks.

Learning movements that are required for improved fitness – movements like squats, snatches and pull-ups – take time, as does improving your mobility, your endurance, your speed and your power.

We used to throw people into group classes right away, and we tried a small group onramp for a while, but we found both of these to be a recipe for failure. Students weren’t prepared; they didn’t move well; they didn’t understand their capabilities; they over-trained; they got injured. Or they were simply too intimidated to even show up to a class.

Improving your fitness is a slow process. Everyone has different strengths and weaknesses when they show up at our doors. Some students struggle with mobility, others with stability, others yet come to us two months after having knee surgery and need to be tended with care. And on the other end of the spectrum, some athletes arrive at our door well conditioned with an extensive athletic background.

The point is we all have different needs when we start a new strength and conditioning program. It doesn’t make sense to throw you right into classes before you have properly learned the movements. So at our school, by the time you graduate to classes, you’ll have a good understanding of 30-40 movements, and you will know exactly how to scale each movement if you’re not yet able to master everything. And more importantly you will have a relationship with a professional coach, who will be with you for life.

Company Overview

Veritas Strength & Conditioning is a world-class fitness facility. Our professional fitness coaches will train you to become functionally fit for life.

What distinguishes us from many gyms today is our fundamentals program. In other words, you will work with a personal coach, as opposed to just throwing you into Group Exercise classes. Yes, we have group classes for our experienced members – members whose baseline fitness and technical skills are sound – but more importantly you will develop a relationship with a personal coach who will constantly work with you to help you reach your fitness goals.

We have spent years learning about what works and what doesn’t work in terms of getting people fit, and perhaps more importantly, we have learned what works in order to keep people motivated and injury-free so they can stay fit for life.

Through the MadLab Business Group, we have collected and analyzed data from more than 100 gyms, as well as from other strength and conditioning and business experts, to discover universal best fitness practices.

Here’s what we know today:

We believe that in order to gain fitness – be it fitness for life or as an elite athlete – you need to do constantly varied, functional movements at a high intensity.

And nobody said mastering functional movements was easy. So while intensity is important, it’s more important to develop mechanics and consistency first.

This concept of fitness, combined with what we have learned through trial and error over the years, tells us that people learn most effectively the higher the coach to student ratio. Ideally, most effective learning happens in a one-on-one, or at the very least, a two-on-one environment.

We’ve also learned that higher coach to student ratios improve longevity and long-term movement patterns, as well as reduce injuries, and help to foster a healthy social community.

Training in a one-on-one or two-on-one environment also means that when it comes time for you to graduate to group classes with other experienced members, you will know your body, you will know how to scale your movements, and you will feel safe and comfortable attending class.

In short, Veritas Strength & Conditioning will help you get fit and stay fit, for life.