Experience Cycling

About

Full Service Bike Shop in the Cowichan Valley Since 1915

Story

Experience Cycling began in 1915 as E.P.Phillip Bicycle and Tyre and later to Phillips Bicycle shop at 149 Canada Ave(formally Front St) Arnold Williams started working for Mr. Phillips when he was 13 and purchased the store on the first day of October 1953. Arnie moved the store to 169 Jubilee St in 1958. The original Williams family owned the business well into the Seventies when it was bought and owned for a short period by Tyke Myron.

In October 1980, the business was bought by the owners of Russ Hay’s, and continued to operate under its original name of Williams. In September 1986, Williams moved to the small mall where Boston Pizza is today. The owners decided at that time to rename the store Russ Hay’s Duncan Cycles.

In September 1991, Russ Hay’s moved to the current location next to Remax at 482 Trans Canada Highway. In March 1995, the current owner bought out his partner and renamed the store after its prestigious reputation of experienced employees: Experience Cycling.