Grand Geneva Resort & Spa is one of only five AAA Four-Diamond resorts in Wisconsin with excellent dining, championship golf, Villa vacations, the WELL Spa and much more.
Grand Geneva Resort & Spa is one of only five AAA Four-Diamond resorts in Wisconsin with excellent restaurants, championship golf, Villa vacations, the WELL Spa + Salon, winter ski hill and much more.
Originally opened in 1968 as the Lake Geneva Playboy Club Hotel, the lush property served as a luxury escape for Midwest travelers. The first Playboy Club Hotel to open in the U.S., the resort brought a touch of glamour to the small lakeside community.
After a stint as the Americana Hotel from 1982 to 1993, the Milwaukee-based Marcus Corporation purchased the property, reviving it as the Grand Geneva Resort & Spa, a year-round vacation destination. The property underwent a complete renovation, with updates to the hotel’s 355 guest rooms, golf courses, and property grounds. Other new additions included the introduction of a Scandinavian day spa – the WELL Spa— and an outdoor fireplace lounge.
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