Delivering the boating dream since 1917.
Watercraft Sales, located on Island Lake of the beautiful Eagle River/Three Lakes chain, has been serving our customers’ boating needs since 1917. That’s right -- we’re 100 years old, and while a lot has changed since those early days, our love of the water hasn’t changed a bit. Our mission is to deliver the boating dream, and with a dedicated staff here to answer any questions you have, a wide range of services, and the best selection of boats you’ll find, we’re sure to do just that. From boats sales and rental to service and parts to accessories and gear, we really are your one-stop shop. We hope that with our help, you’ll make the most of your time on the water and enjoy Wisconsin’s Northwoods to the very fullest!
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