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JAF Jewelers and Watches


JAF Jewelers is a family owned store that specializes in quality jewelry and watch repair, custom designs, bridal jewelry, class rings, and much more.


Since 1997, JAF Jewelers & Watches has been committed to providing our customers with trustworthy craftsmanship and quality service. JAF focuses on providing luxurious pieces to customers who seek distinguished value in fine jewelry. Known as the masters of craftsmanship in the wonderful Sun City, JAF has over 100 years of combined experience to provide you with dependable artistry on your most cherished pieces.

Throughout the years, JAF Jewelers & Watches has made its promise to provide you with quality customer service, repair work you can trust, and overall value for your fine jewelry needs.

Address: 8838 Viscount Blvd # B, El Paso, TX 79925, USA
Phone: (915) 598-8181
State: Texas
Zip Code: 79925

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I had to take my ring in almost multiple times a month because the prongs were not strong enough to hold the stone. They fixed it every time within a day. After several months of this happening they offered to replace the crown on my ring for a very reasonable price! The customer service there is amazing and I will never go to another jeweler as long as I'm in EP!
8 years ago (27-03-2017)
Great customer service! They replaced some stones on my ring, and the jeweler did it within fifteen minutes!! I thought it was going to take maybe a week but the service was incredible. It looked brand new when I got it back.
10 years ago (05-10-2015)
Picked up a few rings here for my girlfriend. Love the selection. Service was exceptional. They kept the shop open an extra 15 minutes just to accommodate my crazy schedule. Only place I'll go in El Paso.
10 years ago (05-10-2015)
I was in El Paso over the weekend for business and my watch broke. JAF was able to fix it right away. The service was great and the speed in which they work was amazing.
10 years ago (05-10-2015)
Customer service was amazing!! I was worried I would not be able to find a place to repair my ring and they not only assisted with a smile but repaired it to where it looked new! I'll be back!
10 years ago (05-10-2015)
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