Rip Curl - Santa Cruz

About

Rip Curl Santa Cruz at 753 41st Avenue

Story

Rip Curl is a company for, and about, the Crew on The Search. The products we make, the events we run, the riders we support and the people we reach globally are all part of the Search that Rip Curl is on.

Mission

The Ultimate Surfing Company

Company Built for Riding
The Search is the driving force behind our progress and vision. When Crew are chasing uncharted reefs, untracked powder or unridden rails, we want to arm them with the best equipment they’ll need. No matter where your travels lead you, we'll have you covered.

We've been the market leaders in surfing wetsuits for over 30 years, and our Elastomax and SlickSkin technologies have set the standard for wetsuits of the future. Our aim in making surfboards, especially handcrafted custom boards, is to fit the board to the surfer to where he wants to go on a wave. The Curl's watch technology is more advanced than one ever thought possible. With a quick glance at your wrist our tide watches let you know what the tide is doing and when. Our Mountainwear is designed to give the surfer ultimate amounts of freedom, while keeping them warm, comfortable and stylish on the snow.

Rip Curl will continue to stick by the grass roots that helped make us the market leader in surfing, but we'll also charge on in to the future and push riding to a new level.