Diamonds Direct Birmingham

About

We know every customer has a budget- and it is the goal of our skilled diamond experts to provide the necessary guidance and diamond education to help you choose the right diamond for your fiancé and your budget.

Story

Culture:
At the heart of our culture is a family atmosphere where teamwork, fun and a positive attitude are crucial to providing a unique shopping experience that sets us apart in the industry. We take ownership, charge forward and make decisions that allow us to create long-term relationships with our customers. We believe we have what it takes to succeed and it’s up to us to continue to raise the bar daily. The customer is why we exist. Therefore, we will listen, exceed their expectations and never say no.

Concept:
Diamonds Direct is a true direct diamond importer, cutting out all the middle man markups. Having buying offices in Israel and India allows us to hand pick only the best diamonds to come to our retail stores. Our focus is owning the right diamonds at the right value. Our selection, education, warranties and guaranties create a no-risk shopping environment that is customer focused and flexible to make sure we maximize the customer’s budget and exceed their expectations.