Thoughtful Useful Life
WHAT DOES OMOI MEAN
Pronounced like "oh boy", the first part of our name comes from the Japanese word (想い) loosely meaning “thoughts and ideas.” This word omoi is nuanced with feelings of hope, consideration, and sincerity. It's an "I've been thinking of you" kind of sentiment that's at the heart of every item you'll find with us.
WHAT IS ZAKKA?
Zakka is a kind of mundane object imbued with tremendous personal appeal. Some zakka are designed to be that way from the start, and other zakka become that way because you love them. A clock, a bag, a pencil case, the mug you drink your tea from, the incense burner on your dresser. Zakka are things that become the necessary items in your day to day life. They make you feel happy about your space, your life, your look. Say it like "zah-kah." Feels good, doesn't it.
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