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Reviews, get directions and contact details for Wilson Diamonds

About

Since 1974, Wilson Diamonds in Provo has been driven to provide beautiful diamonds. Specializing in engagement, bridal, and anniversary rings.

Story

Wilson Diamonds was established in 1974 by Keith and Richard Wilson, who were at the time students at Brigham Young University. Their whole idea to start a store came from Richard's attempt to buy a diamond engagement ring from the local stores. After looking around, Richard was disappointed at the lack of real information available from salespeople about quality, price, etc. He was also disturbed about the lack of respect for thinking, intelligent people shown through the sales pitches. (Do you really buy, because a salesperson tells you "you'd better hurry, this will be gone tomorrow?") Thoughtless, tacky pressure was rampant. So. . . Keith and Richard decided there was a huge opportunity to open a store that employed salespeople who would cut out the schmoozy sales pitches and give really low prices on good quality diamonds and engagement rings. Using Richard's Belgian diamond source (another long story), they began to develop this side of diamond sales. The whole philosophy was to sell better quality for less, only sell engagement rings and wedding rings, and show people how to tell what they are buying so they can compare prices knowledgeably.

In 2005, the Wilson's opened their fourth location in Provo next to the Olive Garden on University Parkway. Wilson Diamonds is now the largest store in town. We employ 21 people, including three full-time goldsmiths to do custom work.

Since 1986, Keith Wilson has pursued a teaching career and plays no active part in the management of Wilson Diamonds. He now has a doctorate degree and teaches religion full time at BYU. His first love has always been teaching. The way Wilson Diamonds teaches its customers is largely his legacy. He has eight children and lives in Provo with his wife of 29 years, Linda.

Richard Wilson received his undergraduate degrees in microbiology and chemistry from BYU, with minors in English and Math. He received his Master's degree also from BYU. Richard went on and completed all the GIA (see The Learning Center) courses available on diamond grading and has those certificates on display in the Provo store.

Richard now handles the day-to-day management responsibilities of the Provo store near the Olive Garden, as well as a sizable wholesale network. Richard is married (30 years now) to Debbie, and they have six children and six grandchildren. He lives in Orem. Wilson Diamonds is currently located next to the Olive Garden restaurant in Provo.

Address: 404 W 2230 N, Provo, UT 84604, USA
Phone: (801) 226-2565
State: Utah
City: Provo
Zip Code: 84604


Opening Hours

Monday: 10:00 AM – 9:00 PM
Tuesday: 10:00 AM – 9:00 PM
Wednesday: 10:00 AM – 9:00 PM
Thursday: 10:00 AM – 9:00 PM
Friday: 10:00 AM – 9:00 PM
Saturday: 10:00 AM – 9:00 PM
Sunday: Closed

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Reviews
I had an amazing experience here, and they were extremely helpful as I designed the ring for my girlfriend. I made about 6 edits over the course of several weeks to the custom design, and they were always willing to help and give feedback. I never felt pressured to buy a ring, and they wanted to make sure I got the exact design I was looking for. Brett helped me the very first time I walked in the store, and was helpful throughout the entire process. I would recommend this store to anyone based on the price, ease, and quality of rings and custom designs. Seriously, I went to Shane Co just to find the size of my girlfriends finger, and they were pushy, unhelpful, and did not seem to be very enthusiastic about custom designing a ring. 5 stars for sure!
7 years ago (26-02-2018)
Wow, this place was so amazing; and for so many reasons! I'm very sincere when I say this was the perfect place. Firstly, their ring collection is gorgeous! They have a large variety of style (which comes in hand for those who are looking for a more unique match) and the quality is top notch! If that's not enough, their customer service is amazing! We went in and we're greeted super quick (not in an overbearing sales-person way, either) and the employees answered any and all of our questions respectfully and in a kind manner (which was a relief because we had just been to a very condescending private sales place that left us pretty discouraged). The employees didn't push us and let us make decisions while giving awesome feedback. When ring shopping we decided to look at their collection then check out some other places. At the end of the day, we overall felt Wilson diamonds had the best collection and customer service (not to mention awesome benefits like free cleanings and whatnot). When we came back the employee recognized us right away and was very personable... she even remembered what two rings we were deciding between! Long story short... this is a wonderful place that will help you feel confident in your purchase and validated as a person! No regrets
7 years ago (05-02-2018)
Wilson Diamonds is the absolute best! The atmosphere is very comfortable and everyone there is super nice, friendly, and most of all, helpful. They are very willing to work with your price range and give you the best quality for the price you are willing to pay. I wanted a custom ring and they worked with me until it was just perfect and I LOVE it!!!!! Resizing was super easy too. Shout-out to Hannah for being the perfect ring-sizer. And Bret and Andie for helping us out the whole way (:
7 years ago (15-02-2018)
Wilson Diamonds made me and my husband feel completely at ease and confident when we were looking for a ring there. The selection was amazing and many were unique designs I hadn't seen anywhere else. They were helpful, seemed invested, and never pushed you for a sale. All of this - in addition to their honesty about prices, terms, and time frames - makes it the best ring shop in Utah in my book. 11/10 would recommend (and I have, many times to many of my friends). Shoutout to Taryn, who has worked with me so many times and is always so happy and willing to help!
7 years ago (22-02-2018)
I looked around forever for the perfect ring for my fiance and had no luck. We found a couple hopefuls but in the end none of them were good enough for my sweetheart. Eventually I got online and found a designer who's rings I fell in love with, but definitely were out of my price range. So I took the design to Wilson and they did my custom ring for way cheaper and helped me find a beautiful three quarter carat to put in the middle. I worked with Jeff who gave me his personal number and I was able to contact him anytime I had questions or concerns. In the end the ring got to me early and I was able to make the proposal a really nice surprise. And of course the ring itself is gorgeous, it's been the perfect symbol of how beautiful my bride to be is to me.
7 years ago (24-02-2018)
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