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Reviews, get directions and contact details for Apple Short Pump Town Center

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Visit the Apple Retail Store to shop for Mac, iPhone, iPad, iPod, and more. Sign up for free workshops or visit the Genius bar for support and answers.

Address: 11800 W Broad St, Richmond, VA 23233, USA
Phone: (804) 420-3000
State: Virginia
City: Richmond
Zip Code: 23233


Opening Hours

Monday: 10:00 AM – 9:00 PM
Tuesday: 10:00 AM – 9:00 PM
Wednesday: 10:00 AM – 9:00 PM
Thursday: 10:00 AM – 9:00 PM
Friday: 10:00 AM – 9:00 PM
Saturday: 10:00 AM – 9:00 PM
Sunday: 11:00 AM – 6:00 PM


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Reviews
Took 10 days to schedule an appointment to get a new battery for my 6S Plus. Expressed in the appointment notes that I was in need of a new battery. Arrived 5 minutes before scheduled time, told to have a seat with 20 other people and wait for someone to call my name. 45 minutes later a guy comes by looks at my phone - gathers some information. Says someone will be out shortly to take care of me. Another 45 minutes, a tech comes out and runs some diagnostics. Says "Phone is operating within normal specs, but they'll be happy to ORDER me a battery." ORDER? I'm here to get it replaced and scheduled this appoint to do so? They didn't have any in stock....going to be about 10 days. They'll call and I can come drop my phone off for a couple of hours (after waiting an hour or more to tell someone why I'm there). There system is flawed. Appointments mean nothing - other than the fact that you're on a list and they know who you are.... I expect more from Apple. This isn't the path to their typical fan base's hearts.
7 years ago (25-01-2018)
I love Apple’s customer service. It blows me away. My laptop broke and I had to reschedule an appointment to get it looked at twice. The people I talked to over the phone and live chat on 3 different occasions were patient, personable, and understanding. When I went to Short Pump on Wednesday, I came 15 minutes early for my appointment and didn’t wait long for someone to take a look at my MacBook Air. The guy who ran the diagnostics for my laptop was quick at finding a solution and really helpful. We decided to send my computer off for repair and I was expecting to have it in 5-10 days; however, it’s two days later and I unexpectedly received it in the mail 10 minutes ago. Not even 48 hours later. Everything is fixed. They were so fast and I am excited to have my computer back. Thank you thank you thank you!!
7 years ago (26-01-2018)
Got a Series 3 Watch for Xmas and it died immediately when in contact with water. Scheduled an appointment, waited half an hour to be seen by two people who told me the same vague thing per usual (meanwhile there are five employees at the front, which whatever, it just looks bad). Guy that helped was super nice and said they’d have to ship the watch off and I’d get it in 3-5 business days (this was a Wednesday). The following Wednesday I heard nothing so I called the store (which is incredibly difficult to get through to a real person) and they said they’d call within 48 hours. 48 hours later I called and the woman apologized and explained they’d call me the next Monday or Tuesday latest. That Tuesday rolled around and I still heard nothing (it’s been 13 days, 9 business days, at this point with zero follow up). I called Apple technical support and the guy was super friendly and called the store for me who told him they’d call me that night. An hour later that gentlemen called and kindly asked if they had called me yet (which the store hadn’t) before he left his office. He reassured me they’d call before they closed the store. At 8:30pm (30 minutes before they closed) I called yet again. They put me on hold to say it was ready and then they hung up the phone. I zooted over there and got there right before they closed (which I hate to be that guy but they certainly had that coming so that’s karma) and the greeters didn’t smile and were obviously annoyed I walked in late. Like everybody in these reviews, they sent me to the back bar where I waited twenty minutes to be seen (and it wasn’t busy at this time) while the greeters were staring and snickering at me. Whether they were talking about me or not, I felt so uncomfortable. The guy who brought me my watch thankfully saved the day because he was extraordinarily apologetic and empathetic. I wish I remembered his name because he was awesome. A lot of ups and downs with the experience but here’s the bottom line: it is inappropriate that I bought a $500+ piece of technology in a 30 day period for them to make me wait two weeks to replace it with zero follow up. Apple should take the technology, see what’s wrong with it, and if they are to replace it then the store should replace it immediately from their inventory and not make the customer drive there after two weeks to retrieve it. I don’t like writing negative reviews but I had to share this because it’s a hilarious joke to me 😹
7 years ago (21-01-2018)
This store is pretty much consistently busy and I have had to wait a fair amount of time for help even when making a genius bar appointment, BUT the customer service is phenomenal. My 2012 MacBook stopped working on me and the two times I went in for repairs the associates explained every single thing to me in detail. After replacing the suspected broken hardware they didn't charge me when it didn't work. And Joe told me where I could find the best, fastest hard drive to replace mine. AND on top of that showed me how to replace it and what to do to restart my computer once it was replaced. I didn't feel pressured to spend money there and felt like I was getting an honest opinion on how to fix my laptop the best way. 10/10 recommend!
7 years ago (01-02-2018)
Made an appointment a week in advance to get my battery replaced and showed up to the store 10 minutes early. Guess what… I waited and waited well beyond my appointment time before anyone even talked to me. When I finally had someone come over and take some basic information they proceeded to tell me it wasn’t probably wasn’t the battery (What?!?) but the REAL tech would be right over 10 minutes or so… 45 minutes go by and finally just get up and walk out. This Apple store is a complete joke AND has me considering getting rid of all the Apple products I own and start over again.
7 years ago (22-02-2018)
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